Thirty Reserve was built around one idea: that turning thirty isn't a party, it's an arrival.

Studio by Antoinette conceived the full event identity for KS, bringing it to life on one of the coldest nights of the winter at Upstairs at Lulla. The space felt like one big apartment party with your closest people. Friends gathered in a cozy candlelit lounge, mingling on big comfortable couches over custom tailored cocktails and light bites. Warm, intimate, and completely intentional.

Every detail carried the concept. Custom branding ran across signage and collateral. Tiered brass displays, amber glass, chocolate satin, white florals and pillar candles set the mood. Mini candles and matches sent guests home with a piece of the night. And the cake was baked by Antoinette herself.

The surprise was a success. The thirty reserve was everything a milestone should feel like: moody, personal, and aged to perfection.