studio by antoinette is a nyc-based event branding and design studio founded on a simple belief: the most memorable events are the ones you can feel.
Founded by Antoinette Gayo, Studio by Antoinette is rooted in emotion, intention, and storytelling.
After years of designing brand worlds and visual identities, I found myself wanting to translate that work into something more tangible. Creating experiences that carry emotion, intention, and story in a way people can truly feel. The kind that turn personal moments into meaningful experiences.
This studio grew from that love: creating events that feel intimate, intentional, and deeply reflective of the people at the center of them.
I believe every event holds its own story, its own brand, its own emotional palette. My role is to bring that to life through thoughtful design, warm details, and an emotion-driven approach.
Our work lives in the details. The textures, the palettes, the quiet moments people remember long after the party ends. Every event becomes its own identity, its own mood, its own story worth telling.
the details on me
My design rule
The design starts with your story, not a Pinterest board.
a color i’ll never get tired of
pink! pink! pink!!!!
Favorite movie for Inspiration
Marie Antoinette by Sofia Coppola <3
A detail most people miss but I always notice
Lighting and guest flow. You don't see it, but you feel it.
Favorite part of any event
When guests interact with the menus.
A detail I'd put at every celebration if I could
Flowers. Always flowers.
On repeat right now
“you seem pretty sad for a girl so in love” by Olivia Rodrigo
Where you'll find me
Baking a cake, on a Pilates reformer, or watching movies to hit my Letterboxd quota with a glass of natural wine.
working with me
When you work with me, you're working with me. Every concept, every proof, every detail comes from the same set of hands, from our first call to the moment it's all in front of you. It's personal, because it should be.
our process
For full event clients and paper goods projects alike, every project begins the same way: with intention and story.
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Before aesthetics, florals, or décor, we begin with conversation. Why we're gathering. Who we're celebrating. What emotions we want to hold in the room. This emotional clarity becomes the foundation that guides every decision.
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Every celebration carries its own story. The personalities at the center, the mood we want to create, the subtle traits that make the moment uniquely theirs. We take the heart of that story and translate it into an event identity: the palette, textures, and atmosphere that become the event's brand.
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With the identity defined, we begin designing the world around it. Stationery, signage, florals, tablescapes, textiles, décor. Every detail selected with purpose, supporting the story we're telling and the feeling we're creating. Nothing is random. Everything is intentional.
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This is where design becomes lived-in. The visual world meets the emotional world and the event becomes something you can see, touch, and feel. We focus on the quiet, meaningful moments guests remember long after the celebration is over.
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Whether it's a finished invitation suite arriving at your door or a room styled down to the last place card, this is where everything comes together. The result feels cohesive, warm, and personal, beautifully aligned with the emotion we began with. Not just a design. A moment you can feel.
ways we can celebrate with you.
